Get Heard. Build Momentum. Grow Audience.
Spotify playlisting isn’t about quick wins—it’s about sustained visibility.
At OURGIG, we build organic playlisting strategies that position your music in front of the right listeners. Every placement is intentional, supporting long-term growth—not short-term spikes.
WHAT WE DO
Strategy + Positioning
We start by understanding where your music fits—and where it can win.
— Genre + subgenre mapping
— Audience and listener behavior analysis
— Release strategy alignment
— Playlist tier targeting (algorithmic, editorial, independent)
No spray-and-pray—just focused targeting.
Pitching + Outreach
We connect your music to the right curators.
— Direct outreach to independent playlist curators
— Submission strategy for editorial consideration
— Ongoing relationship management
— Campaign-based pitching tied to releases
This is about credibility, not shortcuts.
Playlist Growth + Expansion
We build momentum across the ecosystem.
— Independent playlist placements
— Algorithmic lift strategy (Release Radar, Discover Weekly)
— Listener engagement signals (saves, adds, repeat plays)
— Expansion into adjacent playlists and audiences
Growth that compounds over time.
Campaign Execution
Every release gets a structured push.
— Pre-release positioning
— Week-of-release playlisting campaigns
— Post-release sustain strategy
— Cross-platform alignment with marketing efforts
Your playlisting works as part of a larger system—not in isolation.
Analytics + Optimization
We track performance and adjust in real time.
— Playlist performance tracking
— Stream and listener analysis
— Skip rate + engagement insights
— Strategy refinement for future releases
If it’s not converting, we pivot. If it is—we scale it.
Let’s Build Your Momentum
Playlisting should amplify your music—not inflate it.
OURGIG builds systems that turn placements into progress.