Get Heard. Build Momentum. Grow Audience.
Spotify playlisting isn’t about quick wins—it’s about sustained visibility.
At OURGIG, we build organic playlisting strategies that position your music in front of the right listeners. Every placement is intentional, supporting long-term growth—not short-term spikes.
WHAT WE DO
Strategy + Positioning
We start by understanding where your music fits—and where it can win.
Genre + subgenre mapping
Audience and listener behavior analysis
Release strategy alignment
Playlist tier targeting (algorithmic, editorial, independent)
No spray-and-pray—just focused targeting.
Pitching + Outreach
We connect your music to the right curators.
Direct outreach to independent playlist curators
Submission strategy for editorial consideration
Ongoing relationship management
Campaign-based pitching tied to releases
This is about credibility, not shortcuts.
Playlist Growth + Expansion
We build momentum across the ecosystem.
Independent playlist placements
Algorithmic lift strategy (Release Radar, Discover Weekly)
Listener engagement signals (saves, adds, repeat plays)
Expansion into adjacent playlists and audiences
Growth that compounds over time.
Campaign Execution
Every release gets a structured push.
Pre-release positioning
Week-of-release playlisting campaigns
Post-release sustain strategy
Cross-platform alignment with marketing efforts
Your playlisting works as part of a larger system—not in isolation.
Analytics + Optimization
We track performance and adjust in real time.
Playlist performance tracking
Stream and listener analysis
Skip rate + engagement insights
Strategy refinement for future releases
If it’s not converting, we pivot. If it is—we scale it.
Let’s Build Your Momentum
Playlisting should amplify your music—not inflate it.
OURGIG builds systems that turn placements into progress.