Structure Your Releases. Scale Your Growth. Build Your Catalog.
Releasing music is easy.
Building a catalog—and a career—takes structure.
At OURGIG, we provide label-level strategy and execution for independent artists, musicians, and labels. Every release is part of a bigger system designed for growth, visibility, and long-term value.
WHAT WE DO
Strategy + Release Planning
We build a roadmap for your music—not just a drop date.
Release strategy (singles, EPs, albums)
Timeline planning and rollout structure
Catalog development strategy
Positioning for each project and release cycle
No one-off releases—just connected campaigns.
Distribution + Setup
We make sure your music is delivered and positioned correctly.
Distribution management (DSP setup and delivery)
Metadata optimization
Release configuration and scheduling
Platform alignment across streaming services
Clean setup creates better outcomes.
Marketing Integration
Your releases don’t exist in isolation.
Social media campaign alignment
Organic playlisting strategy
Digital PR integration
Cross-channel marketing coordination
Everything works together—because it should.
Campaign Execution
We manage the moving parts so nothing slips.
Pre-release buildup
Release-week execution
Post-release sustain strategy
Ongoing catalog promotion
Momentum doesn’t stop after release day.
Analytics + Growth Strategy
We track performance and build forward.
Streaming and audience insights
Campaign performance tracking
Catalog growth analysis
Strategy refinement for future releases
Every release informs the next one.
Build Like a Label
Whether you are an artist or running one, the goal is the same:
Release with purpose.
Grow with structure.
Build something that lasts.