Structure Your Releases. Scale Your Growth. Build Your Catalog.
Releasing music is easy.
Building a catalog—and a career—takes structure.
At OURGIG, we provide major label-level strategy and execution for independent artists, musicians, and labels. Every release is part of a bigger system designed for growth, visibility, and long-term value.
WHAT WE DO
Strategy + Release Planning
We build a roadmap for your music—not just a drop date.
— Release strategy (singles, EPs, albums)
— Timeline planning and rollout structure
— Catalog development strategy
— Positioning for each project and release cycle
No one-off releases—just connected campaigns.
Distribution + Setup
We make sure your music is delivered and positioned correctly.
— Distribution management (DSP setup and delivery)
— Metadata optimization
— Release configuration and scheduling
— Platform alignment across streaming plarforms
Clean setup creates better outcomes.
Marketing Integration
Your releases don’t exist in isolation.
— Social media campaign alignment
— Organic playlisting strategy
— PR / digital marketing integration
— Cross-channel marketing coordination
Everything works together—because it should.
Campaign Execution
We manage the moving parts so nothing slips.
— Pre-release buildup
— Release-week execution
— Post-release sustain strategy
— Ongoing catalog promotion
Momentum doesn’t stop after release day.
Analytics + Growth Strategy
We track performance and build forward.
— Sales and audience insights
— Campaign performance tracking
— Catalog growth analysis
— Strategy refinement for future releases
Every release informs the next one.
Build Like a Label
Whether you are an artist or running one, the goal is the same:
— Release with purpose.
— Grow with structure.
— Build something that lasts.
…these past few years, the acknowledgment and focus on my work has been amazing.