The OURGIG Agency is a pioneering force in music marketing, dedicated to empowering musicians and redefining how artists connect with their audiences in the digital age. Founded in 2000 by visionary entrepreneur Frank Moten, the agency was created to bridge the gap between artists and the rapidly evolving online music marketplace. With a mission to provide accessible, high-quality solutions tailored to the needs of musicians, OURGIG has become a trusted partner for independent artists, emerging talents, and world-renowned performers alike.
From its inception, OURGIG has led the charge in adapting to the changing landscape of music promotion. Initially focused on promoting live events in major cities like New York, Chicago, and Los Angeles, the agency quickly expanded its services to include website design, merchandise creation, and digital PR. By 2003, OURGIG was ahead of the curve, becoming the first agency to use MySpace as a strategic agency for artists to grow their fan bases. It also introduced cutting-edge digital advertising methods, including pay-per-click campaigns on Google Ads, leveling the playing field for independent artists in an industry traditionally dominated by large labels.
Under Frank Moten’s leadership, OURGIG has built a reputation for combining technological expertise with a deep understanding of artistic expression. The agency provides a comprehensive suite of services designed to meet the demands of modern music marketing, including playlist promotion, premium artwork and website design, social media content creation, and access to major-label-level distribution tools. By offering these services, OURGIG enables artists to maintain full creative control over their work while competing on a global scale.
The agency’s dedication to innovation and artist empowerment has earned it an impressive client roster, including Grammy-winning saxophonist David Sanborn, acclaimed vocalist BeBe Winans, global sensation Macy Gray, and legendary entertainer Jimmy Buffett. OURGIG has also collaborated with notable organizations such as Shelly Bay Music, Red Entertainment Agency, Hidden Beach Recordings, and Gail Boyd Artist Management, further solidifying its influence within the music industry.
At the heart of OURGIG’s approach is a commitment to fostering sustainable careers for musicians. The agency prioritizes affordability and accessibility, ensuring that artists at every stage of their journey can access the tools and strategies needed to succeed. Whether working with rising stars or established icons, OURGIG empowers artists to navigate the complexities of the digital era with confidence and creativity.
Today, OURGIG remains at the forefront of music marketing innovation, embodying a passion for music and a forward-thinking approach that continues to inspire. By delivering impactful, artist-focused solutions, the agency is shaping the future of how music is shared, celebrated, and experienced worldwide.