Get Coverage. Build Narrative. Reach New Audiences.
Press isn’t just about exposure—it’s about positioning.
At OURGIG, we craft digital PR strategies that place your music in the right conversations. Every feature, mention, and piece of coverage is designed to build credibility and expand your audience.
WHAT WE DO
Strategy + Positioning
We define your story before we pitch it.
— Artist narrative development
— Release angle + story hooks
— Audience and media targeting
— Campaign timing aligned with releases
No generic pitches—just clear, compelling positioning.
Media Outreach + Pitching
We connect your music with the right platforms.
— Targeted outreach to blogs, magazines, and — digital publications
— Playlist + press crossover opportunities
— Relationship-based pitching to writers and editors
— Campaign-driven press rollouts
This is about relevance, not mass emailing.
Digital Coverage + Placement
We focus on outlets that move culture online.
— Online publications and music blogs
— Emerging and tastemaker platforms
— Newsletter features and digital editorial
— Interview, premiere, and review placements
Coverage that actually gets seen and shared.
Campaign Execution
Every release gets a coordinated PR push.
— Pre-release buzz building
— Premiere strategy (singles, videos, announcements)
— Release-week media coverage
— Post-release momentum and follow-up
PR works best when it’s timed—not rushed.
Analytics + Optimization
We track impact beyond impressions.
— Coverage tracking + reporting
— Audience reach and engagement insights
— Traffic and streaming correlation
— Strategy refinement for future campaigns
If it lands, we build on it. If not, we adjust fast.
Let’s Tell Your Story
Good music gets released.
Great music gets talked about.
OURGIG makes sure your music enters the conversation.
…I contacted you late on a Friday night, and even then, you pulled through for us at the last moment. I’ll always appreciate it.