Get Coverage. Build Narrative. Reach New Audiences.
Press isn’t just about exposure—it’s about positioning.
At OURGIG, we craft digital PR strategies that place your music in the right conversations. Every feature, mention, and piece of coverage is designed to build credibility and expand your audience.
WHAT WE DO
Strategy + Positioning
We define your story before we pitch it.
Artist narrative development
Release angle + story hooks
Audience and media targeting
Campaign timing aligned with releases
No generic pitches—just clear, compelling positioning.
Media Outreach + Pitching
We connect your music with the right platforms.
Targeted outreach to blogs, magazines, and digital publications
Playlist + press crossover opportunities
Relationship-based pitching to writers and editors
Campaign-driven press rollouts
This is about relevance, not mass emailing.
Digital Coverage + Placement
We focus on outlets that move culture online.
Online publications and music blogs
Emerging and tastemaker platforms
Newsletter features and digital editorial
Interview, premiere, and review placements
Coverage that actually gets seen and shared.
Campaign Execution
Every release gets a coordinated PR push.
Pre-release buzz building
Premiere strategy (singles, videos, announcements)
Release-week media coverage
Post-release momentum and follow-up
PR works best when it’s timed—not rushed.
Analytics + Optimization
We track impact beyond impressions.
Coverage tracking + reporting
Audience reach and engagement insights
Traffic and streaming correlation
Strategy refinement for future campaigns
If it lands, we build on it. If not, we adjust fast.
Let’s Tell Your Story
Good music gets released.
Great music gets talked about.
OURGIG makes sure your music enters the conversation.