What is Artists and Repertoire
In the music industry, the term A&R—short for Artists and Repertoire—plays a fundamental role in shaping both the careers of artists and the creative direction of record labels. At its core, A&R refers to the department within a record label or music company tasked with identifying new talent, supporting artists, and aligning them with the right creative and professional resources to produce and release music. From discovering unique voices to guiding the recording process, A&R professionals serve as a critical link between artists and the business side of the music world.
Why should this matter to you as an artist manager? Understanding the role of A&R can profoundly influence how you navigate your artist’s career. These professionals often control access to key industry opportunities, helping to shape artistic vision, secure record deals, and build sustainable success. By developing a deeper understanding of A&R’s function, you can position your artist for growth and collaboration in a highly competitive landscape. In this post, we’ll break down what A&R truly entails, examine its role in the music industry, and explore why it continues to be a cornerstone of artist development today.