The music industry has undergone a lot of changes over the years, but one medium that has remained a constant is radio. Despite the rise of streaming services and the prevalence of music videos on platforms like YouTube, radio continues to play a critical role...
A musician's website should be visually appealing and user-friendly, with easy navigation and intuitive features. Here are some essential elements that should be included in a musician's website design: 1. Homepage: Clearly display your logo or band name, a high-resolution hero image, and links to the...
A music publicist is the magician behind the curtains of the music industry. They are the ones responsible for making sure that your favorite musicians get the attention and recognition they deserve. In a nutshell, a music publicist is the ultimate hype-man or woman for musicians....
Social media can be a powerful tool for musicians, but managing multiple accounts and creating content for each platform can quickly become overwhelming. That's where social media management tools come in. Here are some popular options for musicians that can help streamline your social media...
Playlist promotion refers to the strategies and activities undertaken to get songs featured on popular playlists, especially on streaming platforms like Spotify, Apple Music, and YouTube Music. The aim is to increase the visibility of the music, thereby attracting more listeners, generating more streams, and...
Frank Moten, the mastermind behind OurGig.com, has established a award winning marketing and creative agency that shines in the realms of music and media. His forward-thinking vision birthed the agency with the mission to enhance brand excellence and engage audiences for its clientele. As the...
Marketing music involves promoting and selling music, artists, albums, or live performances to increase visibility, reach, and revenue. It encompasses a range of activities, including: Branding and Image Building: Creating a recognizable and appealing image for the artist or band. Content Creation: Producing engaging content like music...
