The OURGIG Agency is a trailblazer in music marketing, committed to empowering musicians and redefining how artists connect with their audiences in today’s digital world. Founded in 2000 by Frank Moten, the agency set out to bridge the gap between musicians and the fast-changing online music space. Over the years, OURGIG has established itself as a reliable partner for independent artists, rising talents, and globally recognized performers by offering tailored, high-quality solutions designed to meet their unique needs.
Initially focusing on live event promotion in major cities, OURGIG quickly expanded its services to include website design, merchandise creation, and digital PR. By 2003, the agency became a pioneer in leveraging platforms like MySpace to help artists grow their fan bases and introduced groundbreaking digital advertising strategies, such as Google Ads pay-per-click campaigns. This innovative approach gave independent artists tools to compete in a music industry long dominated by major labels.
Under the leadership of Frank Moten, the agency combines a deep understanding of artistic vision with cutting-edge technology to offer a comprehensive suite of services. These include playlist promotion, premium design for artwork and websites, social media content creation, and access to distribution tools typically reserved for major labels. With these offerings, artists retain full creative control while reaching global audiences.
OURGIG’s dedication to innovation and artist support has attracted a diverse client base, featuring Grammy-winning musicians like David Sanborn and BeBe Winans, as well as global icons such as Macy Gray and Jimmy Buffett. The agency has also collaborated with respected organizations like Hidden Beach Recordings and Gail Boyd Artist Management, solidifying its reputation within the industry.
A core principle of OURGIG is making music marketing affordable and accessible, ensuring artists at every level have the tools and strategies they need to thrive. Whether working with emerging talent or established legends, the agency equips musicians to navigate the challenges of the digital age with creativity and confidence.
Today, OURGIG continues to lead the way in music marketing innovation. Driven by a passion for music and a forward-thinking approach, the agency empowers artists to share their work with the world, all while maintaining their individuality and artistic integrity.