In the vast realm of music, where melodies and rhythms reign supreme, there's an element that often transcends mere sound: storytelling. This ancient art, deeply rooted in human culture, has the ability to transform a song from a collection of notes and beats into an...
Playlist and blog promotion are two key strategies for musicians to increase their visibility and reach a broader audience. Here’s a brief overview of each: Playlist Promotion: 1. Streaming Platform: - Spotify, Apple Music, Deezer, etc. : These platforms have user-generated and curated playlists that can significantly boost...
From celebrating the 20th anniversary of 'Who Is Jill Scott?' to marking Dizzy Gillespie's centennial and numerous other projects in between—be they under major labels, independent, or self-released—OurGig.com has reliably delivered affordable and innovative marketing and creative services. As we near our 25th anniversary, we...
To create a successful marketing plan for an artist or band, there are several important factors to consider. Firstly, a deep understanding of the artist's brand and target audience is essential. Knowing what makes the artist unique, who their fans are, and where those fans...
Beginning in early 2024, tracks must accumulate a minimum of 1,000 streams over the preceding 12 months to qualify for royalty payments on the platform. Additionally, new measures will be implemented to combat fake streams by mandating an undisclosed minimum number of listeners, a figure...
AI offers a wide array of benefits for musicians and marketers aiming to promote their music. It streamlines various tasks from personalizing marketing campaigns to analyzing data for better decision-making. However, relying on AI alone overlooks the multifaceted nature of successful music marketing. Let's explore...
Spotify uses a complex algorithm to determine how your recordings are ranked in its search results and recommendations. While the exact details of this algorithm are not publicly known, there are several factors that likely play a role in how your songs are ranked: 1....
Whether you're an independent artist or an established band, you can reach a broader audience with OurGig's music promotion services. From planning your launch, selecting the right outlets, implementing marketing strategies to track the progress of your campaigns, we cover everything. We combine conventional and...
Musicians put so much time and effort into creating the perfect track, but many of them forget about the crucial step that follows – promotion. It's essential to get your music out there and reach your target audience. Here are some of the biggest mistakes...
Frank Moten, the mastermind behind OurGig.com, has established a award winning marketing and creative agency that shines in the realms of music and media. His forward-thinking vision birthed the agency with the mission to enhance brand excellence and engage audiences for its clientele. As the...
