A Smarter Way to Plan, Manage, and Maximize Your Music Release.
A successful release is about much more than choosing a date and delivering the music. At OURGIG, Release Intelligence brings together the planning, distribution, metadata, digital strategy, marketing, promotion, and timing that can make the difference between simply releasing music and creating an opportunity around it.
WHAT WE DELIVER
Release Strategy
Start with the music, then build the plan.
— Release planning
— Single and album strategy
— Release timelines
— Campaign development
— Market and audience opportunities
Every release should have a purpose and a plan behind it.
Distribution + Digital Setup
Get the music where it needs to be—and make sure it’s ready when it gets there.
— Digital distribution strategy
— DSP setup and delivery
— Metadata review
— Artist and release information
— Digital platform optimization
The details matter. Small problems at delivery can become much bigger problems after release.
Pre-Release Planning
The work starts before release day.
— Advance singles
— Pre-release campaigns
— Content planning
— Promotional scheduling
— Media and playlist outreach
Building anticipation gives the release somewhere to go when it arrives.
Marketing + Promotion
Turn a release into a campaign.
— Music marketing strategy
— PR and media outreach
— Playlist promotion
— Digital promotion
— Social media strategy
— Targeted promotional opportunities
We connect the release strategy to the people and channels most likely to matter.
Post-Release Momentum
Release day isn’t the finish line.
— Campaign follow-up
— Audience response
— Performance insights
— Additional promotional opportunities
— Next-release planning
The best releases create information and momentum that can be used for what comes next.
Intelligence Before Activity
Release Intelligence is for artists, labels, and music professionals who understand that how a release is planned can be just as important as how it is promoted.
OURGIG helps put the pieces together, identify the opportunities, and make sure the work being done around a release has a reason behind it.
A release date is a moment. A well-planned release can create momentum.