Get the Music in Front of the Right People.
Promotion is about creating opportunities for people to discover your music. OURGIG combines traditional music promotion with today’s digital channels to put your music in front of media, playlists, influencers, music insiders, and audiences that can help create real momentum. We focus on finding the right opportunities for the music—not simply generating activity.
WHAT WE DELIVER
Music PR + Media
Give the music a reason to be noticed.
— Music publicity
— Media outreach
— Reviews and interviews
— Feature opportunities
— Targeted press campaigns
We develop the story around the music and put it in front of media that can make a difference.
Playlist Promotion
Get the music where people are discovering it.
— DSP playlist strategy
— Independent playlist outreach
— Curated playlist opportunities
— Genre and audience targeting
— Release-specific campaigns
The right playlist isn’t just another placement. It’s an opportunity to reach a relevant audience.
Digital Promotion
Extend the reach of the campaign.
— Digital promotion
— Social media promotion
— Audience targeting
— Online music communities
— Digital discovery opportunities
We connect promotional activity with the audiences most likely to respond to the music.
Music Insiders + Influencers
Sometimes the right introduction matters.
— Music industry contacts
— Influencer opportunities
— Tastemaker outreach
— Music community connections
— Targeted relationship development
OURGIG’s network can open doors that aren’t always available through traditional promotion.
Campaign Strategy
Promotion works better when everything is connected.
— Promotional planning
— Campaign timelines
— Multiple-channel promotion
— Opportunity identification
— Campaign coordination
We look at the release, the audience, the story, and the available resources to determine where the promotional effort should go.
Promotion With a Purpose
OURGIG isn’t interested in checking boxes just to say a campaign was active. We look for opportunities that make sense for the music and the audience you’re trying to reach.
The objective isn’t simply to get the music out there. It’s to give the music somewhere to go.