25+ Years of Helping Good Music Find Its Audience.
OURGIG began in 2000 with a simple idea: great music deserves a better chance to be heard.
What started as a music business built around marketing and promotion has grown alongside an industry that has changed almost beyond recognition. We’ve worked through the rise of digital music, social media, streaming, independent distribution, and the countless new ways artists and labels can reach an audience.
Through every change, our role has remained remarkably consistent: understand the music, understand the opportunity, and figure out what to do next.
FROM MUSIC TO MARKETING
Experience Comes From Being in the Business.
OURGIG’s foundation wasn’t built from a marketing textbook.
Our experience comes from working with artists, bands, labels, managers, estates, producers, and music organizations across different stages of their careers and projects.
We’ve worked on releases, catalogs, campaigns, websites, publicity, promotion, distribution, creative projects, and the many pieces that have to come together to move music forward.
That experience gives us perspective—and perspective is often what makes the difference.
THE BUSINESS CHANGED. WE KEPT MOVING.
From Records to Streaming—and Everything In Between.
The way people discover music has changed dramatically since OURGIG began.
Physical records gave way to downloads. Downloads gave way to streaming. Social platforms became media channels. Independent artists gained access to tools once reserved for major labels.
Every change created new challenges, but also new opportunities.
OURGIG has evolved with them.
MUSIC IS STILL THE CENTER
Technology Changes. The Music Doesn’t.
We believe technology should help people make better decisions—not replace the people making them.
Data can tell us where an audience is. Digital tools can help us reach it. Platforms can create opportunities.
But someone still has to understand the music, recognize the opportunity, and know when a relationship or a good idea can make a difference.
That’s where our experience comes in.
TODAY
OURGIG Is Built for the Way Music Works Now.
Today, OURGIG brings together music marketing, promotion, release strategy, artist development, digital resources, creative strategy, and label support.
Some clients need a complete strategy. Others need help with one specific part of a project.
Some are releasing something new. Others are building an audience around music they’ve been making for years.
The common thread is simple:
We’re here to help make the next move a better one.
What’s Next?
OURGIG has been around long enough to know that the music business will keep changing.
We’re good with that.
We’ve been adapting since 2000.
And we’re still here for what comes next.