Make More of the Music You’ve Already Made.
Great music deserves more than a release date. OURGIG develops music marketing strategies that connect your music, your story, your audience, and the opportunities around them. We look at where your music fits, who is most likely to connect with it, and how to create meaningful visibility without wasting time and money chasing everyone.
WHAT WE DELIVER
Marketing Strategy
Start with a clear direction.
— Marketing strategy
— Audience identification
— Market research
— Campaign planning
— Positioning and messaging
We determine what you’re trying to accomplish before deciding where to spend the effort.
Digital Marketing
Put your music where your audience is looking.
— Digital campaigns
— Audience targeting
— Social media strategy
— Digital advertising
— Online discovery opportunities
The goal isn’t simply to generate impressions. It’s to reach people who have a reason to care about the music.
Content + Story
Give people something to connect with.
— Artist and project positioning
— Content strategy
— Release content
— Story development
— Creative direction
Music creates the connection. The story gives people another reason to stay connected.
Promotion + Discovery
Turn attention into discovery.
— Playlist promotion
— Music PR
— Media outreach
— Influencer and insider opportunities
— Targeted promotional campaigns
We connect marketing with promotion so the audience you’re reaching has opportunities to discover the music.
Audience Development
Build something that lasts beyond the campaign.
— Audience insights
— Demographic analysis
— Fan development
— Growth opportunities
— Campaign performance
Every response tells us something. We use that information to make the next move smarter.
Marketing That Has a Reason
OURGIG doesn’t believe in marketing for the sake of marketing. We build strategies around the music, the audience, the opportunity, and the resources available.
Whether you’re releasing a new project, building an existing catalog, or trying to figure out what comes next, the objective is the same:
Create visibility. Build an audience. Keep the momentum moving.