26 Years of Experience. A Broader Perspective.
The music business is more than music marketing. Building successful careers, developing businesses, growing catalogs and creating sustainable opportunities requires an understanding of how the industry works across multiple disciplines.
For more than 26 years, OURGIG founder Frank Moten has worked across music marketing, artist development, digital media, public relations, distribution, creative services, technology and music business operations.
That experience has shaped an approach to business consulting that looks beyond individual services to understand the bigger picture.
We work with artists, managers, independent labels, music companies, catalog owners and entertainment entrepreneurs to evaluate opportunities, solve business challenges and develop strategies that move projects and organizations forward.
Why OURGIG?
Experience That Goes Beyond Marketing
Our experience comes from working directly within the music business, not simply studying industry trends or providing outside recommendations. We understand the relationships, operational requirements and commercial considerations that influence how music businesses operate.
A Broad Understanding of the Industry
Music business challenges rarely exist in isolation. Artist development connects to branding and marketing. Catalog development connects to digital strategy and revenue opportunities. Technology affects operations, visibility and growth.
We understand how these disciplines work together.
Strategy Informed by Real-World Experience
We believe good consulting starts with understanding the actual challenge. We evaluate the circumstances, identify opportunities and develop practical recommendations based on experience, available resources and business objectives.
Resources to Move Ideas Forward
OURGIG’s capabilities extend beyond consulting. When projects require additional expertise or implementation, we can bring together the appropriate creative, technical, marketing and industry resources to help accomplish the work.
We don’t approach every assignment with a predetermined team or solution. We build around the needs of the project.
Our Areas of Expertise
Our experience spans a broad range of music business disciplines, including:
Business Strategy and Development
Business planning, business model evaluation, organizational planning, revenue development, growth strategy and business expansion.
Brand Strategy, A&R and Artist Growth
Artist and company positioning, A&R evaluation, creative direction, artist development strategy, repertoire evaluation, brand development and long-term growth opportunities.
Marketing Strategy and Business Development
Marketing program development, integrated marketing strategy, audience acquisition, fan engagement, competitive analysis, promotional planning and resource allocation.
Artist and Career Development
Artist positioning, career planning, professional development, business opportunities and long-term career sustainability.
Label and Music Company Development
Independent label development, label infrastructure, operations, artist and repertoire strategy, organizational development and business planning.
Catalog and Intellectual Property Strategy
Catalog evaluation, catalog positioning, legacy artist development, intellectual property opportunities, digital catalog development and catalog monetization strategy.
Digital Business and Technology Strategy
Website and owned-media strategy, digital infrastructure, technology assessment, marketing systems, data integration, analytics and digital asset management.
E-commerce and Direct-to-Consumer Strategy
E-commerce business development, online store strategy, direct-to-consumer sales models, music and merchandise opportunities, artist storefronts, customer experience and digital retail strategies.
Distribution and Revenue Strategy
Distribution model evaluation, streaming business strategy, physical product opportunities, revenue development, digital sales and commercial partnerships.