Structure Your Releases. Scale Your Growth. Build Your Catalog.
Releasing music is easy. Building a catalog—and a career—takes structure.
OURGIG provides experienced strategy, resources, and execution for independent labels and artists who want to operate with the perspective and discipline of a label. From release planning and distribution to marketing, promotion, digital strategy, and catalog development, we bring the pieces together so every release has a purpose and every opportunity can contribute to what comes next.
WHAT WE DELIVER
Strategy + Release Planning
Build a roadmap for the music—not just a release date.
— Release strategy for singles, EPs, and albums
— Release timelines and rollout planning
— Project positioning
— Campaign development
— Catalog development strategy
We look beyond the individual release to understand how it fits into the larger picture.
Distribution + Digital Setup
Get the music into the marketplace correctly.
— Digital distribution strategy
— DSP setup and delivery
— Metadata review and optimization
— Release configuration and scheduling
— Artist and release information
The details matter. A properly prepared release gives the music a stronger foundation from day one.
Marketing + Promotion
Connect every release to the audience and opportunities around it.
— Music marketing strategy
— Music PR and media outreach
— Playlist promotion
— Digital promotion
— Social media strategy
— Audience development
We coordinate the promotional opportunities that make sense for the music rather than treating each channel as a separate activity.
Campaign Execution
Keep the moving pieces moving.
— Pre-release buildup
— Release-week execution
— Promotional campaigns
— Post-release follow-up
— Ongoing catalog promotion
Release day isn’t the finish line. The objective is to create momentum that continues beyond the initial campaign.
Catalog Development
Your catalog is an asset.
— Catalog marketing
— Reissue and anniversary opportunities
— Catalog discovery
— Audience development
— New marketing opportunities for existing releases
A strong catalog can continue creating opportunities long after its original release.
Strategy + Additional Resources
Bring in experience where your team needs it.
— Strategic consulting
— Creative resources
— Industry relationships
— Music insiders and influencers
— Additional promotional and digital resources
OURGIG can work alongside an existing label team, fill specific gaps, or provide broader strategic and executional support depending on the project.
Build Like a Label
Whether you’re running a label or building an artist’s career independently, the goal is the same:
Release with purpose.
Grow with structure.
Build something that lasts.
OURGIG gives you the experience, strategy, and resources to help make that happen.