Here is a comprehensive side-by-side comparison of Gorov Music Marketing and OurGig.com, designed to give you an extended overview of what each company represents, the range of services they bring to the table, and the kinds of individuals or businesses they are most tailored to support — using publicly available data as the basis for this analysis.
What They Are
Gorov Music Marketing
- A specialized radio promotion and marketing firm focused mainly on the Smooth Jazz & Smooth A/C radio format.
- Operated by a father-son team with decades of experience in radio promotion.
- Known in the smooth jazz niche and often cited for direct promotion to charts and programmers within that genre.
Core focus:
Radio promotion — getting songs played on the right stations.
Consulting and marketing tuned to jazz/A/C audiences.
Typical clients:
Smooth jazz artists, radio-centric campaigns.
Strengths:
- Deep genre-specific expertise.
- Long track record within that niche.
Limitations:
Not a broad music marketing agency — mostly concentrated on radio play rather than comprehensive digital marketing.
Doesn’t publicly promote things like press, social media campaigns, website design, playlist placement outside jazz radio.
OurGig.com
- A full-service music marketing & creative agency serving artists across many genres.
- Offers digital music marketing, PR, playlist promotion, social media campaigns, and creative services (such as website design and artwork).
- Founded around 2000, with 25+ years in the broader music marketing space.
Core focus:
Broad digital marketing: online ads, streaming strategies, social media content, web design, playlist pitching, and PR. OurGig.com
Typical clients:
Independent artists, labels, managers, and organizers across multiple genres.
Strengths:
- Comprehensive services — from marketing strategy to creative design and media outreach.
- Flexible: à la carte or package options tailored to career stage and budget.
- OurGig.com
Limitations:
Broader services may be less specialized in niche radio formats like smooth jazz.
How Their Services Compare
| Feature / Service | Gorov Music Marketing | OurGig.com |
|---|---|---|
| Primary focus | Smooth Jazz & Smooth A/C radio promotion | Full-service music marketing & creative |
| Radio promotion | ✔️ Specialty, deep radio contacts in jazz | ✔️ Typically part of broader campaigns |
| Playlist promotion | ❌ Unclear / not primary | ✔️ Yes, digital playlist pitching |
| PR / media outreach | ❌ Not emphasized | ✔️ Professional press & media strategies |
| Social media campaigns | ❌ Not core | ✔️ Yes |
| Website/artwork design | ❌ No | ✔️ Yes |
| Genre broadness | Narrow (jazz/A/C) | Wide (all genres) |
| Custom strategies | ✔️ Within niche | ✔️ Customized across digital ecosystem |
Who Should Use Which?
Choose Gorov Music Marketing if:
You are a smooth jazz or smooth A/C artist targeting radio exposure.
Your goal is radio focus over broader digital marketing.
You want experienced hands specifically in that format.
Choose OurGig.com if:
You want a multi-channel marketing campaign — streaming, press, social, design.
You’re working across genres or want playlist and online audience growth.
You want creative services (websites, artwork) bundled with marketing.
Final Thoughts
- Gorov is highly specialized and well-regarded within a specific corner of the music industry (smooth jazz radio).
- OurGig is a broad music marketing agency designed for artists and labels that want modern digital strategies along with creative support.