Build the Artist. Build the Opportunity.
A great recording is only one part of an artist’s career. OURGIG helps artists develop the strategy, identity, audience, and visibility needed to turn individual releases into a larger opportunity. We look at where the artist is today, where they want to go, and what needs to happen next—from positioning and branding to marketing, promotion, digital presence, and audience development.
WHAT WE DELIVER
Artist Strategy
Know where you’re going before you start moving.
— Career and project assessment
— Artist positioning
— Growth strategy
— Goals and priorities
— Opportunity development
We help identify what matters now—and what can wait until later.
Brand + Identity
Make sure people understand who you are.
— Artist branding
— Visual direction
— Messaging
— Website and digital presence
— Artist story
Your identity should make sense across your music, your image, and the way people discover you.
Audience Development
Find the people who are going to care.
— Audience identification
— Demographic insights
— Fan development
— Digital audience strategy
— Growth opportunities
Building an audience is more valuable than simply building numbers.
Music + Release Strategy
Every project should move the artist forward.
— Release planning
— Single and album strategy
— Catalog opportunities
— Campaign development
— Promotional planning
We connect individual releases to the larger artist strategy.
Marketing + Promotion
Build visibility around the artist—not just the latest release.
— Music marketing
— PR and media
— Playlist promotion
— Digital promotion
— Social media strategy
— Industry and influencer opportunities
The objective is to create continued visibility that doesn’t disappear when the campaign ends.
Development With a Purpose
Artist development doesn’t have to mean handing your career over to someone else. OURGIG provides the strategy, perspective, resources, and experience to help artists make better decisions and take their next steps with confidence.
Build the music. Build the audience. Build the opportunity.