A Complete Music Marketing Strategy Built Around Your Next Move.
Music doesn’t need more random promotion. It needs a strategy that connects the pieces.
At OURGIG, 360 Momentum brings together the strategy, marketing, promotion, digital opportunities, release planning, audience development, and creative resources needed to move a music project forward. We look at where you are, where you want to go, and what it will take to create meaningful momentum around the music.
WHAT WE DELIVER
Strategy + Direction
We start with the bigger picture.
— Project and career assessment
— Marketing strategy
— Release and campaign planning
— Audience and market identification
— Opportunities and priorities
A good strategy tells you where to put your time, money, and attention.
Release + Marketing
Every release is an opportunity to build something bigger.
— Release strategy
— Digital marketing
— Social media strategy
— Playlist and discovery strategy
— Content and campaign planning
We connect the release to the larger marketing picture instead of treating it as a one-time event.
Promotion + Visibility
Get the music in front of people who matter.
— Music PR and media outreach
— Playlist promotion
— Digital promotion
— Music insiders and influencers
— Targeted promotional opportunities
The goal isn’t activity. It’s meaningful visibility.
Audience + Growth
Turn attention into an audience.
— Audience development
— Demographic and market insights
— Digital audience strategy
— Campaign performance analysis
— Growth opportunities
Every campaign should teach us something about where to go next.
Creative + Execution
Strategy only works when somebody makes it happen.
— Campaign coordination
— Creative direction
— Website and digital resources
— Social content strategy
— Additional creative and promotional resources
OURGIG can provide the resources to fill the gaps and keep the strategy moving.
One Strategy. Multiple Opportunities.
360 Momentum is designed for artists, labels, and music professionals who don’t need another disconnected service. They need someone who can see the whole picture and help determine what should happen next.
The music is only the beginning. The objective is momentum.