Promoting your past holiday releases this season

Promoting your old Christmas releases during the holiday season can be a beneficial strategy for your catalog in several ways. Firstly, it helps to rekindle interest and nostalgia among your audience, leading to increased engagement and sales. During the holidays, people are more likely to seek out festive music, making it an ideal time to highlight your past releases. Additionally, this can attract new listeners who may have missed your previous work. By capitalizing on the seasonal demand, you can also drive traffic to your entire catalog, potentially boosting the performance of other works as well. Overall, it’s a strategic way to maximize exposure and revenue during a peak time for music consumption.

Here are some strategies to consider:

1. Social Media Campaigns: Use your social media platforms to share nostalgic posts about your past releases. Include stories, images, or behind-the-scenes content to engage your audience.
2. Email Newsletters: Send out a holiday-themed newsletter to your subscribers. Highlight your past releases and include special offers or discounts to entice purchases.
3. Collaborations: Partner with influencers or other creators to promote your work. They can introduce your releases to a wider audience through their channels.
4. Create a Holiday Playlist or Collection: Curate a special playlist or collection that includes your old releases along with new content or favorites from other artists. Share it widely to reach both old fans and new listeners.
5. Engage with Fans: Host a Q&A session or a live stream where you discuss the inspiration behind your previous holiday releases. Engage your audience by answering questions and sharing stories.
6. Update Cover Art or Packaging: Refresh the visual presentation of your old releases to make them feel new and appealing again. This can capture the interest of potential buyers.
7. Use Paid Advertising: Invest in targeted ads on social media or music platforms to reach a specific audience who might be interested in holiday-themed content.
8. Share User-Generated Content: Encourage fans to share their experiences or favorite moments related to your holiday releases. Feature this content on your social media or website.
9. Highlight Positive Reviews: Showcase testimonials or positive reviews from listeners to build credibility and attract new fans.

During the holiday season, a significant portion of music streams consists of Christmas songs. The percentage varies each year, but typically, Christmas music can make up a substantial share of total streams, especially as the holiday approaches.

By using a combination of these strategies, you can successfully bring attention to your old holiday releases and make them a part of this season’s celebrations.