Patreon can be a really useful platform for promoting your music and growing your presence as an artist, especially if you’re aiming to build a meaningful connection with your audience and establish a loyal and dedicated fan base. By using Patreon, you can offer your supporters exclusive perks and benefits, such as early song releases, behind-the-scenes updates on your creative process, or even personalized interactions and experiences. In return, your fans provide financial support, which can help you maintain a steady and reliable income as you continue pursuing your music career. This kind of arrangement not only supports your artistic endeavors but also fosters stronger, more personal relationships with your listeners, making them feel more involved and connected to your journey.
To get the best results from using Patreon, it’s important to remain actively engaged with your supporters. You should make it a priority to consistently post valuable and interesting content that keeps your fans excited and involved. Sharing updates, exclusive sneak peeks, or even insights into your creative process can go a long way in building a sense of community around your music. Be sure to promote your Patreon page across all your social media platforms, during live performances, or even in your email newsletters to maximize its visibility and encourage more fans to join. Additionally, when setting up your Patreon, it’s crucial to design tiers and rewards that appeal to your audience. Clearly outline the benefits of supporting you at different levels and ensure that the rewards you offer are enticing, achievable, and worth the investment for your fans.
Tips for Promoting Your Own Patreon as a Musician
- Offer “access,” not just content.
- Fans love seeing demos, songwriting sessions, or your unpolished creative process.
- Link Patreon in all your channels:
- YouTube video descriptions
- Instagram bio
- TikTok link-in-bio
- Your Spotify artist profile (under “Artist Pick”)
- Create exclusive experiences:
- Private Discord server or Zoom concerts
- Patron-only merch drops
- Personalized shoutouts or song requests
- Set up clear reward tiers:
- $3: Early access to releases
- $10: Behind-the-scenes + exclusive demos
- $25+: VIP livestreams or credit in videos
Share why Patreon matters to your music journey — not just what you’re selling.
A few really great Patreons;
patreon.com/peterhollens
patreon.com/pomplamoose
patreon.com/tessaviolet