The year 2000 marked a pivotal moment with the launch of OurGig.com, the first-ever music marketing agency.
Frank Moten launched OurGig.com in 2000 to revolutionize music marketing in the digital age. The concept began with Frank’s tribute work for Dizzy Gillespie and early exploration of online music platforms like Sonicnet. Drawing on his software management expertise, Frank built an agency designed to meet the evolving needs of artists.
“Where sound meets strategy.”
Frank Moten is a multidisciplinary entrepreneur, technologist, and music industry advocate whose career spans more than two decades at the intersection of infrastructure, media, and artist development. As the founder of OurGig.com, Moten has spent over 25 years building platforms and opportunities designed to empower independent musicians and connect them with audiences, collaborators, and revenue streams.
Moten’s professional journey began in data center operations, where he developed a deep expertise in mission-critical infrastructure across both government and private sector environments. This early work instilled a rigorous, systems-oriented mindset—balancing reliability, scalability, and security—that would later influence his approach to digital platforms and artist services.
He later transitioned into the advertising world, gaining experience in campaign strategy, client services, and creative execution. This phase of his career sharpened his understanding of branding, audience engagement, and the mechanics of visibility—skills that would become essential in his work with emerging and independent artists.
Building on this foundation, Moten went on to serve as a Senior Project Manager at Ernst & Young, where he led complex initiatives requiring cross-functional coordination, stakeholder alignment, and disciplined execution. His time there reinforced his ability to navigate large-scale organizational environments while delivering high-impact results.
Throughout all of these professional chapters, music remained a constant. Moten actively managed music projects, supported artists, and frequently performed himself, maintaining a direct connection to the creative community. This dual perspective—both as an industry professional and a working artist—gave him a unique understanding of the challenges musicians face.
In 2000, Moten brought all of these experiences together to launch OurGig.com, a platform built to bridge the gap between artists and opportunity. Under his leadership, the company has evolved alongside the changing music landscape, reflecting his long-standing commitment to innovation, independence, and artist empowerment.
Today, Frank Moten continues to shape the future of music entrepreneurship by combining technical expertise, strategic insight, and a lifelong passion for performance.
testimonials
… their work has been tremendously valuable to me and I can’t thank them enough.