Frank Moten

Frank Moten has left an enduring impact on the music world through his forward-thinking strategies that empower artists in an era driven by rapid digital advancements. As the visionary behind OurGig.com, the pioneering music marketing agency, Frank seamlessly combined his lifelong devotion to music, exceptional technical expertise, and business acumen to reshape how performers and record labels build meaningful connections with their audiences.

Born in the vibrant cultural landscape of New York City and raised in the musically dynamic community of Englewood, NJ, Frank was immersed in the sounds of greatness from a young age. His early experiences living next door to jazz legend Dizzy Gillespie and other world-renowned artists instilled in him a profound appreciation for music’s ability to inspire and connect people across boundaries.

Frank’s career initially took shape in the world of technology, where he excelled in roles centered on computer systems and software innovation. For over 15 years, he contributed his talents to prestigious organizations such as AVON, ACB, and Ernst & Young. Despite his success in the corporate world, his creative instincts drew him back to his first love: music. This passion inspired a bold career shift as he began channeling his technological skills and strategic insight toward transforming the music and media industries.

In founding OurGig.com, Frank set out to simplify the intricate challenges faced by artists in a rapidly evolving music ecosystem. His groundbreaking campaigns have enabled celebrated talents such as David Sanborn, John Lee, Macy Gray, BeBe Winans, and Monty Alexander to connect with fans in innovative and meaningful ways. By leveraging tools such as strategic public relations, digital engagement, and playlist curation, Frank helped shape the careers of countless artists, creating lasting bonds between creators and listeners.

Frank also plays a pivotal role as the leader of Jazz Legacy Productions, an organization dedicated to safeguarding the creative achievements of musical greats like Jimmy Heath, Cyrus Chestnut, and Winard Harper. Through this initiative, Frank ensures that their legacies remain alive and accessible for generations to come, fostering an enduring connection between the past and the future of music.

His unique approach stems from a fusion of his technological background and the early influences that shaped his love for music. Guided by his mentor Dizzy Gillespie, Frank embarked on a journey that led him to explore early innovations in music distribution, including his involvement with Sonicnet, one of the first platforms for digital music downloads. Witnessing the platform’s limitations, such as the lack of proper monetization tools, Frank identified an opportunity to create solutions that would better serve the needs of musicians.

While consulting on data systems and technology at Ernst & Young, Frank fine-tuned his strategic and operational expertise. These experiences, paired with his passion for music, laid the groundwork for OurGig.com’s official launch in 2000. What started as a service promoting concerts in cities like New York and Los Angeles rapidly expanded into a multi-faceted agency offering services such as web development, merchandise design, and comprehensive digital promotion tailored to artists’ needs.

Under Frank’s leadership, the agency quickly earned a stellar reputation for its ability to deliver cost-effective, creative solutions that elevated musicians and smaller labels to new heights. Recognizing the rise of social platforms and digital tools, Frank led the charge in utilizing innovations such as MySpace for audience building and digital advertising to amplify artists’ reach. These initiatives leveled the playing field, granting independent creators access to opportunities previously reserved for major industry players.

Today, OurGig.com continues to thrive as a trusted partner to artists worldwide. The agency offers an array of services, including bespoke branding strategies, playlist integration, and cutting-edge promotional techniques designed to help musicians maintain control over their art while achieving global visibility. Frank’s unwavering dedication to supporting artists reflects his belief in fostering an environment where creativity and independence can flourish.

Through his groundbreaking work with OurGig.com and his commitment to preserving and advancing musical artistry, Frank Moten has solidified his legacy as a trailblazer in the music industry. By bridging the gap between technology and creativity, he has built a platform that empowers musicians to thrive in a competitive digital era, ensuring their voices are heard and celebrated worldwide.