Frank Moten

Frank Moten’s journey as a trailblazer in the music industry is defined by his visionary approach to empowering artists in the digital age. As the founder of OurGig.com, the first-ever music marketing agency, Frank has combined his deep passion for music, forward-thinking technological expertise, and entrepreneurial spirit to reshape how artists and labels connect with their audiences.

Frank’s early influences were deeply rooted in his love for music and technology. His work on tribute projects honoring jazz legend Dizzy Gillespie, a personal mentor and friend, played a formative role in his understanding of music’s evolving relationship with digital platforms. Collaborating on these projects introduced him to Sonicnet, one of the first platforms offering music downloads. However, its lack of a payment system sparked a pivotal idea for Frank: creating a better way for artists to distribute their work and engage directly with fans.

Frank’s professional path at the time included roles as a project manager specializing in software development and data warehousing at Ernst & Young Consulting. He had also provided consulting services to renowned companies like AVON Products, Sony Music, Ford Motor Company, The Advertising Checking Bureau and Universal Music, which sharpened his technical skills and strategic thinking. Although his job required considerable travel, Frank took advantage of his personal time to shape his idea for a business that would connect musicians with the expanding world of digital platforms. His ambition was to supply artists with tools to navigate and thrive within the changing dynamics of music consumption and marketing. This led to the establishment of OurGig.com in 2000.

Initially focused on promoting live events in major cities like New York, Chicago and Los Angeles, OurGig.com quickly expanded its offerings to include website design, merchandise creation, and digital PR services tailored to the needs of musicians. Frank’s innovative mindset allowed the agency to anticipate emerging trends, such as the rise of social media. By 2003, OurGig.com became the first agency to leverage MySpace as a strategic tool for artists to build their fan bases, and it introduced groundbreaking digital advertising strategies like pay-per-click campaigns through Google Ads. These initiatives empowered independent artists and smaller labels to reach wider audiences, leveling the playing field in an industry traditionally dominated by major players.

Frank’s dedication to creating affordable, high-quality solutions earned OurGig.com a reputation as a trusted partner for musicians at every stage of their careers. The agency’s client roster boasts an impressive mix of emerging talents and world-renowned artists, including Grammy-winning saxophonist David Sanborn, BeBe Winans, Macy Gray, and Jimmy Buffett. OurGig.com has also collaborated with influential organizations such as Shelly Bay Music, Red Entertainment Agency, Hidden Beach Recordings, and Gail Boyd Artist Management. Frank’s ability to balance creative authenticity with innovative marketing strategies has been instrumental in helping these artists and companies achieve lasting success.

Under Frank’s leadership, OurGig.com has continually evolved to meet the demands of a fast-changing industry. The agency now offers a comprehensive suite of services, including playlist promotion, premium artwork and website design, social media content creation, and access to major-label-level distribution tools. These advancements enable independent artists and smaller labels to compete on a global scale while maintaining full creative control over their work.

Frank Moten’s work stands as a testament to his commitment to empowering musicians and redefining the possibilities of music marketing. By combining his expertise in technology and his deep understanding of the artistic process, he has created a platform that supports artists in navigating the complexities of the modern music landscape. Today, OurGig.com continues to embody Frank’s vision of helping artists not only share their work with the world but also build sustainable, thriving careers in the digital era. – AR Stash