earned media
earned media is the most valuable media
Earned media refers to platforms you don’t have direct control over but aim to influence by securing mentions or features. This includes traditional outlets like TV, radio, and magazines, as well as digital spaces such as blogs, video channels, vlogs, playlists, podcasts, music review and discovery sites, social news and entertainment websites, and various other popular entertainment websites.
Our marketing team works closely with clients to understand their goals and values so we can improve your music or brand’s presence without relying on paid advertisements or other expensive visibility methods. In the fast-changing entertainment industry, we focus on building strong connections with fans and media platforms to increase exposure. Earned media is naturally the most lasting form of promotion, providing the most sustainable audience retention and engagement.
Complimentary Consultation
“… their work has been tremendously valuable to me and I can’t thank them enough.” – David Sanborn (7 time Grammy Winner)