Playlist and blog promotion are two key strategies for musicians to increase their visibility and reach a broader audience. Here’s a brief overview of each:Playlist Promotion:1. Streaming Platform:- Spotify, Apple Music, Deezer, etc. : These platforms have user-generated and curated playlists that can significantly boost...
From celebrating the 20th anniversary of 'Who Is Jill Scott?' to marking Dizzy Gillespie's centennial and numerous other projects in between—be they under major labels, independent, or self-released—OurGig.com has reliably delivered affordable and innovative marketing and creative services. As we near our 25th anniversary, we...
To create a successful marketing plan for an artist or band, there are several important factors to consider. Firstly, a deep understanding of the artist's brand and target audience is essential. Knowing what makes the artist unique, who their fans are, and where those fans...
Beginning in early 2024, tracks must accumulate a minimum of 1,000 streams over the preceding 12 months to qualify for royalty payments on the platform. Additionally, new measures will be implemented to combat fake streams by mandating an undisclosed minimum number of listeners, a figure...
Spotify uses a complex algorithm to determine how your recordings are ranked in its search results and recommendations. While the exact details of this algorithm are not publicly known, there are several factors that likely play a role in how your songs are ranked: 1....
Both Spotify and Apple Music employ sophisticated methods to identify and deal with fake streams. As a musician, understanding how these platforms approach the issue can help ensure your music's streaming data remains legitimate and doesn't inadvertently run afoul of these platforms' policies. In extreme cases,...
