Blog Posts

Music marketing and music promotion are two interconnected but distinct concepts in the music industry. Music Marketing refers to the broader strategy that encompasses all efforts to reach and engage an audience, build a brand, and ultimately sell music. It involves market research, branding, advertising, and...

Celebrating 25 extraordinary years in the music industry! Since 2000, we have been immensely grateful for our partnerships throughout these many seasons. We’ve catered to a wide range of clients including up-and-coming talent, multiple Grammy winners, media outlets, record labels of all sizes, artist managers,...

Digital advertising encompasses all forms of paid marketing that occur through online platforms, such as social media, websites, search engines, and streaming services. Common types of digital advertisements include: Pay-per-click ads Pay-per-click ads, also known as PPC ads, appear on search engine results pages like Google and...

The future of music streaming services looks incredibly promising. However, the journey to that future and which services will come out on top are still up in the air. Just like video streaming, the main strategy for music streaming has been to gather as many subscribers...

Promoting your old Christmas releases during the holiday season can be a beneficial strategy for your catalog in several ways. Firstly, it helps to rekindle interest and nostalgia among your audience, leading to increased engagement and sales. During the holidays, people are more likely to...

SocialPilot is a social media management tool designed to help businesses, agencies, and individuals streamline their social media efforts. With a suite of features that support scheduling, analytics, and collaboration, SocialPilot aims to make managing multiple social media accounts more efficient and effective. One of the...

In the vast realm of music, where melodies and rhythms reign supreme, there's an element that often transcends mere sound: storytelling. This ancient art, deeply rooted in human culture, has the ability to transform a song from a collection of notes and beats into an...

Developing a brand for a musician, actor, or model involves several key steps to ensure their public persona is cohesive, compelling, and resonates with their target audience. Here’s a concise guide to brand development for these artists: 1. Define the Core Identity Self-Assessment: Understand the artist's strengths,...

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