Author: Editor

Promoting your old Christmas releases during the holiday season can be a beneficial strategy for your catalog in several ways. Firstly, it helps to rekindle interest and nostalgia among your audience, leading to increased engagement and sales. During the holidays, people are more likely to...

SocialPilot is a social media management tool designed to help businesses, agencies, and individuals streamline their social media efforts. With a suite of features that support scheduling, analytics, and collaboration, SocialPilot aims to make managing multiple social media accounts more efficient and effective. One of the...

In the vast realm of music, where melodies and rhythms reign supreme, there's an element that often transcends mere sound: storytelling. This ancient art, deeply rooted in human culture, has the ability to transform a song from a collection of notes and beats into an...

Developing a brand for a musician, actor, or model involves several key steps to ensure their public persona is cohesive, compelling, and resonates with their target audience. Here’s a concise guide to brand development for these artists: 1. Define the Core Identity Self-Assessment: Understand the artist's strengths,...

A music marketer is a professional who promotes and markets music, artists, albums, and events to reach a target audience and generate sales or streams. They use various strategies and tools, including social media, public relations, digital marketing, advertising, and partnerships, to create buzz and...

Playlist and blog promotion are two key strategies for musicians to increase their visibility and reach a broader audience. Here’s a brief overview of each:Playlist Promotion:1. Streaming Platform:- Spotify, Apple Music, Deezer, etc. : These platforms have user-generated and curated playlists that can significantly boost...

Promoting your music on Patreon can be a great way to generate consistent revenue while building a dedicated community around your work. Here are some tailored strategies to target musicians and get the most out of your Patreon: 1. Create High-Quality Content A. Exclusive Music Tracks: Offer exclusive...

From celebrating the 20th anniversary of 'Who Is Jill Scott?' to marking Dizzy Gillespie's centennial and numerous other projects in between—be they under major labels, independent, or self-released—OurGig.com has reliably delivered affordable and innovative marketing and creative services. As we near our 25th anniversary, we...

To create a successful marketing plan for an artist or band, there are several important factors to consider. Firstly, a deep understanding of the artist's brand and target audience is essential. Knowing what makes the artist unique, who their fans are, and where those fans...

Beginning in early 2024, tracks must accumulate a minimum of 1,000 streams over the preceding 12 months to qualify for royalty payments on the platform. Additionally, new measures will be implemented to combat fake streams by mandating an undisclosed minimum number of listeners, a figure...